From concept to final delivery, I focused on building a consistent design style that strengthened brand recognition and enhanced the event’s professional look. The logo and event graphics were featured across promotional materials, social media, and on-site displays, helping the foundation increase engagement and donor participation.

Strong, cohesive visuals are especially important for new foundations because they help build trust and recognition right from the start. Consistent event graphics and logo design create a unified brand identity that makes the organization look professional and memorable. When every visual element aligns—from the logo to digital banners and printed materials—it helps audiences instantly recognize the foundation’s purpose and strengthens its credibility in the community.

Led the visual and messaging execution of the library's brand refresh across all channels. This included providing art direction for social media content, website design, physical library spaces, and merchandise, ensuring visual alignment with the brand pillars.

Developed and implemented comprehensive voice and style guides for consistent brand messaging across all branches. This involved training staff to effectively communicate the library's values and offerings.

Leveraged my art direction expertise to select and implement vendors and tools for creating impactful and consistent marketing campaigns for library programs and services, effectively communicating their value to the target audience.