I recently partnered with a newly established Foundation to design all graphics for their annual fundraising event. This included creating a refreshed event logo, cohesive visual branding, digital assets, and printed materials that reflected the foundation’s mission and community impact.
From concept to final delivery, I focused on building a consistent design style that strengthened brand recognition and enhanced the event’s professional look. The logo and event graphics were featured across promotional materials, social media, and on-site displays, helping the foundation increase engagement and donor participation.
Strong, cohesive visuals are especially important for new foundations because they help build trust and recognition right from the start. Consistent event graphics and logo design create a unified brand identity that makes the organization look professional and memorable. When every visual element aligns—from the logo to digital banners and printed materials—it helps audiences instantly recognize the foundation’s purpose and strengthens its credibility in the community.
As a Brand Strategy Manager, I develop and implement comprehensive brand strategies that elevate brand awareness and drive growth. By staying in-tune with our communities, I am able to reflect our impact and successes and tell our brand's story.
Led the visual and messaging execution of the library's brand refresh across all channels. This included providing art direction for social media content, website design, physical library spaces, and merchandise, ensuring visual alignment with the brand pillars.
Developed and implemented comprehensive voice and style guides for consistent brand messaging across all branches. This involved training staff to effectively communicate the library's values and offerings.
Leveraged my art direction expertise to select and implement vendors and tools for creating impactful and consistent marketing campaigns for library programs and services, effectively communicating their value to the target audience.
Take a look at some previous marketing collateral produced for the organizations I've worked for. I've designed and overseen the production of countless brochures/posters and catalogs, merchandise, vehicle wraps, signage and trade show or outreach booths.
The power of press, awards, and strategic collaborations can bring your brand major attention! My team and I have seen incredible success in leveraging traditional press media to amplify the public library's message. We strategically combine the library's outstanding work with dynamic social media campaigns and innovative initiatives.
The result? Extensive national media coverage in many different mediums and targeted marketing opportunities.
We've been strategically building a content network to amplify our reach and impact. This involved empowering and training key leaders and team members across all departments to become content creators.
The result? A thriving network of 26 satellite content teams across all digital platforms, ready to share engaging and impactful content with our audience.