Work: Brand Development & Strategy
Building a strong brand requires sustained effort and collaboration across an entire organization.
The diverse projects showcased here represent a four-year journey of continuous brand development and refinement.
We refreshed the library's brand to embody curiosity, imagination, and inclusivity – setting it apart from other libraries in the area. This collaborative effort with internal stakeholders ensures our brand messaging resonates with our target audience and drives meaningful engagement.
Take a look at some additional work samples
Brand Identity & Marketing Direction
Led the visual and messaging execution of the library's brand refresh across all channels. This included providing art direction for social media content, website design, physical library spaces, and merchandise, ensuring visual alignment with the brand pillars.
Developed and implemented comprehensive voice and style guides for consistent brand messaging across all branches. This involved training staff to effectively communicate the library's values and offerings.
Leveraged my art direction expertise to select and implement vendors and tools for creating impactful and consistent marketing campaigns for library programs and services, effectively communicating their value to the target audience.
Samples: Marketing Collateral & Press
Print Design & More
Take a look at some previous marketing collateral produced for the organizations I've worked for. I've designed and overseen the production of countless brochures/posters and catalogs, merchandise, vehicle wraps, signage and trade show or outreach booths.
Press & Awards
The power of press, awards, and strategic collaborations can bring your brand major attention! My team and I have seen incredible success in leveraging traditional press media to amplify the public library's message. We strategically combine the library's outstanding work with dynamic social media campaigns and innovative initiatives.
The result? Extensive national media coverage in many different mediums and targeted marketing opportunities.
Content Network & Staff Training
Providing Training and Establishing a Network
We've been strategically building a content network to amplify our reach and impact. This involved empowering and training key leaders and team members across all departments to become content creators.
The result? A thriving network of 26 satellite content teams across all digital platforms, ready to share engaging and impactful content with our audience.